Land of Wisdom - Quotations and sayings
Main menu
 Home
 Categories
 Authors
 Quote of the Day
 Contacts
 Site map
Recommend to visit
 
Quotations by author » Leo Burnett
Pioneer American advertising Executive, 1891-1971
Quotes: 1 - 20 of 38 Pages: 1 2 Next Last
A good ad which is not run never produces sales.
Uncategorized
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Uncategorized
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Advertising
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Uncategorized
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Uncategorized
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Curiosity
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Uncategorized
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
AdvertisingInformationMind
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Uncategorized
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Uncategorized
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Writing
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Uncategorized
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Advertising
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
IdeasLearningRespectWriters
I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,
Uncategorized
I regard a great ad as the most beautiful thing in the world.
Uncategorized
If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.
Uncategorized
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Clients and customers
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Uncategorized
Quotes: 1 - 20 of 38 Pages: 1 2 Next Last
All quotations are property and copyright of their authors
© 2006-2019, Land of Wisdom