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| Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. | | Uncategorized | |
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| Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. | | Advertising | |
| Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. | | Uncategorized | |
| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. | | Advertising | |
| The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. | | Advertising; Originality | |
| The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. | | Business; Social service | |
| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. | | Advertising; Dreams; Hope; Mankind; Needs; Team work; Work | |
| There is no such thing as a permanent advertising success. | | Uncategorized | |
| There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' | | Uncategorized | |
| To swear off making mistakes is very easy. All you have to do is to swear off having ideas. | | Uncategorized | |
| Too many ads that try not to go over the reader's head end up beneath his notice. | | Uncategorized | |
| We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' | | Business; Trade | |
| What helps people, helps business. | | Business | |
| When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. | | Uncategorized | |
| When you reach for the stars, you may not quite get them, but you won't. | | Uncategorized | |
| Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. | | Uncategorized | |
