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| Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. |
| Uncategorized |
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| Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. |
| Advertising |
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| Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. |
| Uncategorized |
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| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. |
| Advertising |
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| The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. |
| Advertising; Originality |
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| The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. |
| Business; Social service |
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| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
| Advertising; Dreams; Hope; Mankind; Needs; Team work; Work |
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| There is no such thing as a permanent advertising success. |
| Uncategorized |
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| There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' |
| Uncategorized |
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| To swear off making mistakes is very easy. All you have to do is to swear off having ideas. |
| Uncategorized |
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| Too many ads that try not to go over the reader's head end up beneath his notice. |
| Uncategorized |
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| We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' |
| Business; Trade |
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| What helps people, helps business. |
| Business |
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| When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. |
| Uncategorized |
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| When you reach for the stars, you may not quite get them, but you won't. |
| Uncategorized |
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| Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. |
| Uncategorized |
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