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| I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. | | Leo Burnett | |
| I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. | | Daniel J. Boorstin | |
| Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. | | Marshall McLuhan | |
| If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. | | Will Rogers | |
| If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce | | Franklin D. Roosevelt | |
| It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless. | | John Kenneth Galbraith | |
| Many a small thing has been made large by the right kind of advertising. | | Mark Twain | |
| Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It's the other lousy two percent that get all the publicity. But then, we elected them. | | Lily Tomlin | |
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| Possessions, outward success, publicity, luxury - to me these have always been contemptible. I believe that a simple and unassuming manner of life is best for every one, best both for the body and the mind. | | Albert Einstein | |
| Promise, large promise, is the soul of an advertisement. | | Samuel Johnson | |
| Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. | | Leo Burnett | |
| Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special. | | Fran Lebowitz | |
| The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. | | Marshall McLuhan | |
| The first precept was never to accept a thing as true until I knew it as such without a single doubt. | | Rene Descartes | |
| The force of the advertising word and image dwarfs the power of other literature in the 20th century. | | Daniel J. Boorstin | |
| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. | | Leo Burnett | |
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| The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. | | Leo Burnett | |
| The very minute a thought is threatened with publicity it seems to shrink towards mediocrity | | Oliver Wendell Holmes | |
