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| A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. |
| Uncategorized |
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| A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. |
| Media |
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| A point of view can be a dangerous luxury when substituted for insight and understanding. |
| Danger |
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| A successful book cannot afford to be more than ten percent new. |
| Uncategorized |
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| Acoustic space has the basic character of a sphere whose focus or centre is simultaneously everywhere and whose margin is nowhere... |
| Space |
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| Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure. |
| Uncategorized |
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| Advertising is an environmental striptease for a world of abundance. |
| Advertising |
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| Advertising is the greatest art form of the 20th century. |
| Advertising |
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| Advertising is the greatest art form of the twentieth century. |
| Advertising |
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| All media are extensions of some human faculty- psychic or physical |
| Uncategorized |
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| All media exist to invest our lives with artificial perceptions and arbitrary values |
| Media |
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| American youth attributes much more importance to arriving at driver's license age than at voting age |
| Youth |
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| Antipathy, dissimilarity of views, hate, contempt, can accompany true love. |
| Feelings |
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| Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists. |
| Uncategorized |
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| Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. |
| Education; Entertainment |
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| Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. |
| Uncategorized |
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| Archimedes once said, 'Give me a place to stand and I will move the world'. Today he would have pointed to our electric media and said, 'I will stand on your eyes, your ears, your nerves and your brain, and the world will move in any tempo or pattern I choose.' We have leased these 'places to stand' to private corporations. |
| Uncategorized |
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